新华网重庆3月21日专电（记者 周凯）记者21日从重庆市食品药品监督管理局获悉，自2013年以来该局共监测发现药品、医疗器械和保健食品等违法广告两千多条次，向工商行政管理部门移送违法广告200余件，并从中筛选出具有代表性的“十大违法广告”。
这“十大违法广告”分别是：南京 同仁堂 药业有限责任公司生产的药品“痔疮止血颗粒”、丹东医创中药有限责任公司生产的药品“退障眼膏”、吉林省辉南三和制药有限公司生产的药品“耳聋左慈丸（浓缩丸）”、广西桂西制药有限公司生产的药品“双瓜糖安胶囊”、青海省格拉丹东药业有限公司生产的药品“复方手参益智胶囊”、陕西华西制药股份有限公司生产的药品“益气聪明丸”、深圳市长寿药业有限公司生产的药品“气血固本口服液”、杨凌无为制药集团有限公司生产的药品“消癌平片”、郑州寸草心生物科技有限公司生产的医疗器械“远红外腰椎痛消贴（广告中标示名称为仙草活骨膏）”、山东圣海保健品有限公司生产的保健食品“畅生源牌畅生源胶丸（广告中标示名称为脑鸣清）”。
重庆市食品药品监督管理局相关负责人表示，这10种产品广告未经审批或篡改广告审批内容擅自在大众媒体发布广告，夸大宣传功能主治（适应症）、适用范围，以医疗机构、专家和患者的名义或形象为产品功效作证明，宣传含有不科学地表述功效的断言和保证等虚假内容，严重欺骗和误导消费者。目前，工商部门已对这十种严重违法广告进行了立案查处。
重庆市食品药品监督管理局提醒广大消费者，消费者要理性对待药品广告，需要购买广告药品的，应登录国家食品药品监督管理总局网站、中国药品电子监管网查询药品信息，发现虚假广告后应及时向当地监管部门举报。
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