中新社上海3月11日电 (记者 陈婷婷)上海工商局11日公布的数据显示，2013年上海网络购物的投诉受理量高居榜首，达20420件，同比增幅达18%。
对于网络购物而言，2013年是其市场快速膨胀的一年，一些大电商通过几次大型活动赚得盆满钵满，但繁华背后其市场不规范带来的弊病也正在显现。
根据上海工商局记录的数据，2008年网购市场起步不久，上海工商部门一年只收到了872件网购投诉。
随着网络商家包装出各种网上购物节，网购开始“深入人心”，投诉量随之猛增。2011年，网购投诉量突然“爆发”，从2010年的4396件一下子突破万件，达11546件。
此后，网购投诉量以每年超过5000件的速度快速增长，投诉的热点包括了产品质量、售后和服务等。上海工商局的数据显示，2013年对网购的投诉有40%是投诉网上售后服务不到位、31%投诉经营者不及时履约和25%投诉网购产品质量问题。
不仅是对网购的申投诉增多，2013年依附于网络购物的快递服务类申投诉也达到达3828件，在申投诉榜单上居第9位。
上海工商局称，近年来网络领域成为了消费维权的重心所在。如何正确应对网络新生业态，优化网络消费环境，充分发挥网络购物在促进市场要素自由流动、提高社会资源配置效率、助推现代市场体系建设等方面的积极作用，是政府和社会共同面临的课题。( )
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